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In need of some drastic website updates George from Hughes Workshop contacted our team to discuss options. During our talks he highlighted a few areas he wanted changed including:
An update of the wordpress template
Removal of dead links
New photos
Updates to the content
Big push on their USPs
We began by carrying out a site survey as we would with any client to see whilst we are there, is there anything else that needs doing such as structure, security and SEO issues. Our survey highlighted quite a few issues.
The company that originally built the site did so in 2015. They hadn’t done a bad job however, in 5 years things have moved on. Main issues which cropped up included:
Out of date SSL certificate
Broken Template and out of date Wordpress engine
Not connected to Search console
Dead links
Repetitive content
Dead plug-ins
Site Speed
Site Health below 80%
And more
We could fix these issues, but for Hughes this would be uneconomical. Working out cost we both agreed starting fresh would be better. Across 2 weeks we built, SEO’ed and transferred the new site across and is now live to their customers.
Home Page
The home page was ok? but it was suffering from a few issues including:
Dead links
Empty image placeholders
Out of date logos
Incorrect info
Old template
No real images
In our update we carried out:
Creating a new, simple header and menu bar
Removing top heavy java script elements
New keyword page title and meta description
Floating hot bar
New center line CTA buttons
New car brand CTA buttons
Car Transport hot bar
New interactive map
New footer contact bar with logos
Updated footer info
About Us
Hughes has been in service for well over 30 years and there are some amazing people who work there now. This was not being celebrated. On this page we included new mechanic bios and a covid update section.
Make and Models
On the old website a very outdated SEO technique was being used which was to copy and paste a page and change one word to your desired keyword. Google doesn't rank this technique highly and it can result in a search results drop. We built out there top 6 car brands and 301 redirected everything else to car servicing.
Trust My Garage and DPF Clean
Since setting up the website in 2015, Hughes have added 2 new services including DPF cleaning and TMG. We created 2 new bespoke pages for these services which feature video elements, animations and real life photos.
Site Wide
Across the entire site we fixed grammar issues, updated information, add Schema, new titles and meta descriptions, social share updates and real to life pictures!
Hand Over
With Hughes new workshop website now live them and their customers will be benefiting from a new user experience, safer browsing and responsiveness on all devices.
Are you in need of a new website? Call the team on 01202 287 088 or email us hello@bladesmedia.co.uk
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