FAQ - Web & SEO

WEBSITE & SEO

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Do I need a website to be found in Google?

No you don’t. Using listing websites such as Google’s My Business, Yell and 118 can help you get found without a website.

 

Do I need to know code to own a website?

No, however it certainly helps! Like driving a car, you don’t need to understand the combustion engine or how a limited slip differential works but understanding the basic mechanics will help you when anything goes wrong.

 

What is SEO?

SEO stands for “search engine optimisation”. Optimising your website properly will help you get found when users search for certain key words related to your business.

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Are SEO Service Worth it?

If you well versed in SEO, then no, pretty much wasted on you.

 

However, if you are not well versed in SEO then yes, SEO services are invaluable. We will spend about 4 hours a week learning the latest industry updates and then upwards of 3 hours a day applying them site wide. 

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Can you imagine spending 1200 hours a year learning SEO, fettling with your site and watching the results and adjusting accordingly? No? Then SEO is worth it, especially if your business relies on website interactions. 

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I am not getting found in Google?

This could be for several reasons. Get in contact with our team and we will help you get to the source of the issue.

 

How do I rank higher than my competitor in Google?

To do this we will need to analyse your business and theirs. Use our free business review feature to get a break down.

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Can PPC get me the top spot?

If you are willing to pay for it then PPC (Pay Per Click) can get you the Google Ads position 1. Some industries will cost very little to do so, others will cost a lot. Bear in mind, this is not a long term solution. Investing in your organic SEO will always be the best benefit.

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What is a slow burner?

A slow burner is something that takes a while to catch alight. When used in SEO it means don't expect instant returns. 

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Why is SEO a slow burner?

On the internet there are millions upon millions of sites for Google to get through. Back in the early days of Google, you could cheat the system and find yourself at the top of Google in an afternoon.This isn't fair for all the people who have put effort in and crafted their SEO the proper way. Thanks to AI like Panda and Penguin all these sites are checked and scrutinised. This however takes time and even with the best SEO efforts, you could be waiting a while to see your site ranking. 

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What is Exact Domain Match or EDM?

Ever see a website with the name like : www.BestBusinessEver.com ? This is EDM. EDM was the ability to buy a domain with the exact phrase you wanted customers to search for and appear higher in Google. This ranked website quickly. However this method has been abandoned by Google in favour of a websites knowledge and keywords. Buying a domain for £100's doesn't guarantee you a high spot in Google.  

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Can You Get Me to No.1 On Google?

Reality is no one can guarantee this. Google changes almost daily and to say you can be top of Google tomorrow is unrealistic. SEO takes time and trying to cheat Google will only result in your dropping rankings. 

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What is Behavior Flow?

Using Google analytic it is possible to see how your users enter your site and navigate through. Understanding this can make for a more enjoyable for your user and improve call to actions usage.

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What Does a non-secure Website mean?

If you look on the the address bar where it says our website you will notice a padlock. This means our website is secure and being on it is safe. Websites which do not have this are less secure and could be dangerous. 

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DIY websites can be built and this missed during creation. It doesn't mean they are suspect, but I would not supply any information to the website, especially card details!

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What is a 404 error code?

Simply put, it means the web adress no longer exisits. This could be because the website has been taken down, moved or that particular page has been removed. 

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How much does a website cost?

For a basic 4 page website we charge £350 (04/10/2020)

This covers us designing, building, content filling and SEO'ing the website. 

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On top of this you will need a domain and somewhere to host it. This is an additional cost. Learn more about Domains & Hosting

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